Decoding the Levi’s jeans’ logo and symbols: Unveiling the secrets hidden on the iconic patch
The Two Horses logo was devised to showcase the toughness of the pants as two horses try to rip the jeans apart. Strauss also ...
Inside Levi’s CEO’s growth plan: "We should be at least a $10B company"
Since Michelle Gass took the helm as CEO of Levi Strauss & Co. in January 2024, the company has been on a mission to reach ...
EXCLUSIVE: Levi’s, Beyoncé Take Over Selfridges
To celebrate the Chapter 2 of the Reiimagine campaign, the denim brand has taken over all of the luxury department store’s ...
Beyoncé Puts Her Levi’s Back On for Chapter 2 of Their Collaboration
Levi Strauss & Co. and Beyoncé Knowles-Carter have turned to Chapter 2 — and have taken to the pool hall. The superstar and ...
Beyonce recreates iconic 1991 Levi's advert as she makes extremely bold fashion statement
Beyoncé has released a second campaign for Levi's, this time recreating an iconic ad from 1991 as she sizzles in denim on ...
This is how often you should wash your jeans according to Levi’s CEO
Levi Strauss CEO Charles Bergh has clarified that you can wash your Levi’s jeans but how you do and how often can be good for ...
Beyoncé, baggy jeans, and denim dresses: Levi Strauss’s CEO is making a big bet on women’s fashion to grow the $6.4 billion brand
A shopper wandering down to the lower level is quickly surrounded by mannequins in t-shirts, mannequins in Chambray shirts, ...
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Bear of the Day: Levi Strauss & Co (LEVI)
Levi Strauss & Co (LEVI) is a Zacks Rank #5 (Strong Sell) that is an American clothing company best known for its denim jeans, particularly Levi's brand jeans. The company had previously been ...
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Beyoncé and Levi’s® Launch Chapter 2 with REIIMAGINE: Pool Hall
The Levi’s® brand, in collaboration with global icon Beyoncé, today debuted “Pool Hall,” the second chapter of the REIIMAGINE campaign and a celebrati ...