Case A describes its market entry and rise to market leadership. Positioned as a more effective product, Lipitor was the fifth entrant into a well-established category with strongly entrenched ...
In the United States, Pfizer’s revenue was further hit by the loss of exclusivity of high chlorestorol medication, Lipitor (atorvastatin calcium), when its patent ran out in November 2011.
My LDL level is 128 mg/dL, my HDL is 49 mg/dL, and my total cholesterol is 192 mg/dL. Over the years, my numbers go up and down. I feel that if I controlled my diet better, I could get my LDL level ...
New research suggests that human life expectancy has hit its peak based on global statistics. Researcher S. Jay Olshansky explains why the focus should shift to healthspan extension.
After 11 years of development and barely one full year of sales, New York–based Pfizer dumped the much-anticipated inhaled powder insulin product Exubera on 18 October. This was particularly bad ...