Well, MLB reached a new multiyear partnership with STRAUSS, a European workwear company based in Germany, last month. The ...

Here’s how the Strauss logo wound up on MLB helmets during the playoffs and what it portends for the future. If you’ve been ...

FILE -- A view of Braves and Padres batting helmets with the STRAUSS ads. (Photo by Daniel Shirey/MLB Photos via Getty Images) So why was the change suddenly made? Well, MLB reached a new ...

Major League Baseball made an equipment change for the 2024 playoffs that wasn't exactly subtle. The league placed ads for the company STRAUSS on the side of all batting helmets once the ...

MLB and STRAUSS signed a partnership contract in September, allowing the league to advertise the company on their gear during the playoffs for the next three seasons. In this 2024 postseason, the ...

FILE -- A view of Braves and Padres batting helmets with the STRAUSS ads. (Photo by Daniel Shirey/MLB Photos via Getty Images) Get top local stories in Connecticut delivered to you every morning.