You may have heard that the traditional marketing funnel is dead. It's true that what used to be a linear path from attracting leads and converting them into customers is now a multi-faceted process ...

Building a sales funnel can help your business increase revenue and reduce the time it takes to close deals. Learn more in ...

Now that artificial intelligence is leading tech developments, marketers are keen to experiment with it for various use cases. Progress might seem slow to anyone who witnessed the initial surge of ...

Full-funnel marketing engages consumers at each stage of the buying journey and is designed to create lasting connections ...

Every marketer should live by the funnel. After all, why are we producing content? To generate leads, drive sales, and build authority. But those things will happen only if the marketing funnel is ...

Ask me anything! Understanding how people search – and aligning their search intent with the stages of the marketing funnel – is critical to crafting a powerful, long-term PPC strategy.

But, more than a decade on, we now know that companies that become too seduced by these short-term results will suffer in the long term. That’s because our research shows a focus on lower-funnel ...