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Marketing Dive
11 天
Why Mountain Dew refreshed its visual identity for a new era of marketing
A new logo builds on a recent reinvigoration that has seen the brand shift from a positioning around the extreme toward “energizing refreshment.” ...
1 天
on MSN
Sports teams continue to penalize themselves with outdated nicknames and marketing
When it comes to choosing team nicknames, recent experiences show many heads in consultation and discussion are better than a ...
1 天
on MSN
CBS Marketing Boss Explains How He Promoted ‘Matlock’ Without Giving Away What It’s ...
Following the CBS reboot's premiere, chief marketing officer Mike Benson discussed the twist behind 'Matlock'.
2 天
on MSN
Coca-Cola bottles all have 'hidden' message - and fans are only just realising
The logo is recognised across the globe - but it turns out there's something special even die-hard fans might not have ...
4 天
on MSN
Coca Cola fans are only just noticing subconscious message in logo
The iconic Coca Cola logo is easily recognised by the vast majority of people across the globe - but not everyone managed to ...
brandequity.economictimes.indiatimes
1 天
Greenwash: What is real, and what is just green paint?
Marketing: Think about it. Companies slap a green leaf on their packaging and add an earthy colour to their logo, and ...
Harvard Business Review
6 天
A Better Way to Link Sales and Marketing
Many companies have siloed customer data and an incomplete suite of capabilities, making it impossible for their ...
11 天
Viral X thread claims logos are trying to control your mind
"The average company changes its logo every 7 years. Why? To control your mind," exclaims font designer Saskia Ketz, who goes ...
1 天
Fmr. NBC executive explains why he regrets showing Trump as a great businessman on 'The ...
Before running for office, former President Trump made a name for himself in the business and entertainment worlds, which ...
3 天
How Amazon is taking a Hollywood-style approach to its marketing
Marketing exec Amy Powell described how she's drawing on her entertainment background to market Amazon outside the ...
11 天
on MSN
Mountain Dew is putting the mountain back in its logo
Mtn Dew” is getting a makeover, with the word “mountain” reappearing on cans and bottles, following a roughly two-decade-long ...
4 天
on MSN
Nike-sponsored Melbourne Marathon Festival apologises after sharing photo of winner with ...
The Melbourne Marathon Festival has apologised after an image of a winning athlete posted to its Instagram page was ...
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