A new logo builds on a recent reinvigoration that has seen the brand shift from a positioning around the extreme toward “energizing refreshment.” ...

When it comes to choosing team nicknames, recent experiences show many heads in consultation and discussion are better than a ...

Following the CBS reboot's premiere, chief marketing officer Mike Benson discussed the twist behind 'Matlock'.

The logo is recognised across the globe - but it turns out there's something special even die-hard fans might not have ...

The iconic Coca Cola logo is easily recognised by the vast majority of people across the globe - but not everyone managed to ...

Marketing: Think about it. Companies slap a green leaf on their packaging and add an earthy colour to their logo, and ...

Many companies have siloed customer data and an incomplete suite of capabilities, making it impossible for their ...

IDW Publishing has revealed a new logo at New York Comic Con as its marks its 26th anniversary in the industry, but fans are ...

"The average company changes its logo every 7 years. Why? To control your mind," exclaims font designer Saskia Ketz, who goes ...

Marketing exec Amy Powell described how she's drawing on her entertainment background to market Amazon outside the ...

Before running for office, former President Trump made a name for himself in the business and entertainment worlds, which ...

The Melbourne Marathon Festival has apologised after an image of a winning athlete posted to its Instagram page was ...