Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors ...
When your management accounting team collaborates with Marketing Operations to track sales trends and allocate marketing budgets more effectively, everyone wins. If you need convincing, here are seven ...
Choose from six majors: accounting, finance, management science and systems, marketing, operations management and strategy, or organization and human resources.
Ph.D. students in the Department of Management and Marketing take core seminars in Theory Construction, Behavioral Theory, Research Methods, and Strategy. Students can specialize their research agenda ...