A new framework integrates psychology and economics to show how memorable experiences influence long-term decision-making.

Challenging the traditional view of consumption as an isolated, immediate event, Stefania Minardi of HEC Paris and Andrei Savochkin of Bocconi University’s Department of Decision Sciences explore the ...

Fernando Alonso is already among the greats with two World Championships, but his first F1 team-mate put him on a higher ...