Shares of AppLovin, Corp. (APP), which operates a marketing platform and makes mobile apps, are up 685% in a year.

As we enter 2025, the mobile marketing landscape remains a hot topic of discussion. Bold claims like "hypercasual games are dead" and "user acquisition is ...

Mobile apps are very much part of our everyday lives ... Knowing your customers and the industry are two major steps to success. The marketing may be crowded, but there is always room for new apps ...

Explore how AI user generated content is revolutionizing creative testing in mobile marketing for brands and agencies alike.

Over the last few years, app marketing has been driven by the measurement of downloads and installs. Initially, app marketers generated thousands, even millions of installs, and all was good in ...