As we enter 2025, the mobile marketing landscape remains a hot topic of discussion. Bold claims like "hypercasual games are dead" and "user acquisition is ...

Shares of AppLovin, Corp. (APP), which operates a marketing platform and makes mobile apps, are up 685% in a year.

Explore how AI user generated content is revolutionizing creative testing in mobile marketing for brands and agencies alike.

Fitness/health and productivity mobile apps are the most deleted types of programs from consumers' smartphones, according to recent research from alligatortek. The report was based on data from a ...

Mobile apps are very much part of our everyday lives ... Knowing your customers and the industry are two major steps to success. The marketing may be crowded, but there is always room for new apps ...

from the editorial team at Marketing Dive. Learn more Still, the ways consumers are choosing to use their mobile devices are beginning to shift. The report shows growth in app categories that connect ...

This mobile app marketing course bundle offers over 50 hours of hands-on training to help you master essential skills, from ...

Over the last few years, app marketing has been driven by the measurement of downloads and installs. Initially, app marketers generated thousands, even millions of installs, and all was good in ...

there are a number of things to consider when marketing a mobile-friendly Web site or app that will attract attention,? said Folke Lemaitre, founder and CEO of Engagor, San Francisco. ?How do you make ...