Stephon Marbury didn't want to maximize profits while selling his signature shoes for $14.98 to make sure they were ...

Many NBA stars sign with shoe companies to create signature sneakers. The first sneaker for a player can create a fan base ...

Scotty Pippen Jr. is no stranger to having exclusive access to Nike basketball apparel. His father, Scottie Pippen, had his ...

Quincy Olivari debuted with the Lakers on Sunday, and the undrafted rookie called it a dream come true to score his first ...

Several NBA players have worn Ja Morant's Ja 1 sneakers, but no one as much as Pacers guard T.J. McConnell. The Memphis ...

Lonzo Ball, unfortunately, falls into the latter category.  Since 2022, Ball has had three knee surgeries that cost him two ...

Stephen Curry asked for the sneakers from Los Angeles Lakers guard Quincy Olivari's NBA debut after signing him to his brand.

Los Angeles Lakers two-way guard Quincy Olivari is finalizing an endorsement deal with Curry Brand. ESPN's Shams Charania ...

Several players around the NBA have worn Ja Morant's Ja 1 sneakers, but no one as much as Pacers guard T.J. McConnell.

December 6 marks New York Liberty superstar Sabrina Ionescu's 27th birthday. Ionescu has had a remarkable year both on and ...