WARC’s Ann Marie Kerwin talks to Ana Andejelic, former chief of brand for Espirit, and Suzanne Powers, founder of Powers Creativity, discussing the story of the Nike brand and the role of brand ...

The Advertising Standards Authority (ASA) is cracking down on online ads like these, saying their structure misleads customers. Both companies defend the adverts. Nike's ad featured an exploding ...

Run for Your Lifestyle The integrated functionality of the package is inseparable from its marketing story. Start with the basic equipment: You will need to buy the new line of digital-ready Nike ...

Nike is testing a couple of new advertising units that go beyond basic banner ads to drive sales of its gear. Nike is running two different campaigns in the Weather Channel and Pandora mobile ...