Elliott Hill has only been the chief executive officer of Nike since October. But the new leader has already made several ...
WARC’s Ann Marie Kerwin talks to Ana Andejelic, former chief of brand for Espirit, and Suzanne Powers, founder of Powers Creativity, discussing the story of the Nike brand and the role of brand ...
Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...
The executive shuffle is the latest under new CEO Elliott Hill, a popular insider, who last month announced new heads of Nike ...
Needham analyst Tom Nikic initiated Nike, Inc. (NYSE:NKE) with a Buy rating and a price forecast of $84. The analyst suggests ...
And you don't need to be Nike or Coca-Cola to build ... In order for marketing channels to ideate and innovate smart strategies for maximum growth and efficiency, they need to be given all the ...
Digital strategies will fuel much of the company’s “Triple Double” execution, under a new Nike Direct organization led by Heidi O’Neill, President of Nike Direct, and Adam Sussman ...
The Nike ads are running inside the Pandora ... “This lack of cohesive mobile strategy aligned with overall marketing goals leaves a lot of room for future improvements,” he said.