“Nike’s reputation has declined across the board.” The Olympic “Winning Isn’t For Everyone” marketing campaign backfired. “Nike missed its message about winning. It was intended to ...

Both companies have also put athletes at the forefront of campaigns — Nike with Michael Jordan in the 1980s, then sporting heavyweights like Tiger Woods and Roger Federer in the 1990s.

Nike's controversial ad campaign featuring Colin Kaepernick has sparked "record" engagement and is driving sales, chief executive Mark Parker told financial analysts. He made the remarks on a ...

W+K helped the Lionesses claim it for themselves with a newspaper cover wrap, a campaign that swapped Nike’s brand name for the word, and a stunt that saw flags and shirts bearing the word thrown onto ...

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Nike's new advertising campaign, featuring Colin Kaepernick, celebrates the 30th anniversary of its 'Just Do It' slogan Nike sales appear to have increased in the wake of its controversial ...

Nike has unveiled a heartfelt campaign to honour tennis legend Rafael Nadal as he competes in the final tournament of his illustrious career. The campaign, titled ‘Greatness’, is a ...