It's one of the most catchy and recognizable slogans in the world, but Nike's three-word tag has a sobering truth behind it that not many people know. The words 'Just Do It' were coined in 1988 by ...

It may seem hard to believe, but one of the best-known marketing slogans of all time - Nike's "Just Do It" - was inspired by the last words of a murderer. "Just Do It" was dreamed up by Dan Wieden ...

Nike's new advertising campaign, featuring Colin Kaepernick, celebrates the 30th anniversary of its 'Just Do It' slogan Nike sales appear to have increased in the wake of its controversial ...

Slogans are particularly effective when you're trying to communicate a major shift in strategy. Nike is trading in its infamously audacious "Just do it" catchphrase for the softer "I can" at the ...

The Nike adverts show Kaepernick with the slogan: "Believe in something. Even if it means sacrificing everything." Why America's sports stars began to take a knee Kaepernick is one of a number of ...