Previous Black Friday sales have seen bargain hunters embroiled in physical battles over the most popular products. In the US ...

This study utilizes an elegant approach to examine valence encoding of the mesolimbic dopamine system. The findings are valuable, demonstrating differential responses of dopamine to the same taste ...

That's because part of your brain called the nucleus accumbens is rewarding you by releasing chemicals which make you feel good. It's part of something called the reward pathway. Dr Dan Campbell ...

Researchers found that caffeine blocks alcohol’s ability to increase dopamine in brain reward areas, potentially reducing ...