The three major tasks of email marketing are building your opt-in email-subscriber list, building trust, and inciting action. This article will focus on the first—and, for many, most-challenging—task: ...

Simply continue to use your current UBmail. If you are leaving your position at UB, you need to opt-in to keep your UBmail. Please note: When this form is submitted, the Office of Alumni Engagement ...

Often, they'll use a feature for changing their current subscription's options. Other times, they'll unsubscribe then return to an opt-in form and sign up with another email address. If another way of ...