But it's also one that should be driven by serious considerations and fair assessments of professionalism. Here's some advice from a PR pro on how to make the best choice for your business.

These three words have become the bane of every PR professional's existence, reflecting a fundamental misunderstanding of what modern public relations entails. Scrolling through LinkedIn recently ...

When asked to predict 2025 trends for the public relations industry, San Diego PR veteran Joice Truban Curry says to watch for how social media influencers and artificial intelligence will shape ...

Here's some advice from a PR pro on how to make the best choice for your business. ROI is always the goal in public relations. But did you know there are ways to measure it quantitatively rather ...

A successful PR professional, she said, needs to be creative at writing, coming up with a new approach to an old idea, or finding ways to attract new customers. "It is important that you have at ...