It didn't take long for influencer Haliey Welch, who rose to fame as the "Hawk Tuah" girl from a viral TikTok video last year, to amass hundreds of thousands of YouTube subscribers for her ...

"I have to convince my paw paw not to shoot the paparazzi outside ... to launch an official shop with authorised merchandise. Hawk Tuah Girl has become an example of how a viral moment can change ...

She then disappeared from public life, leading to a boom in Google searches asking whether she was still alive, with “hawk tuah suicide,” and “did hawk tuah kill herself” as the top ...

Attempts to figure out who the “Hawk Tuah Girl” is and what her popularity “means” have all the markings of cultural anxieties about middle-class status. On the other hand, Welch’s savvy ...