GenAI is packed with potential, but teams must overcome existing hurdles to implement and deploy a modern marketing strategy ...

Financial advisors can use generative artificial intelligence to help them achieve “personalization at scale” within their practice. Now, we’re at the implementation stage, said speakers at ...

More than 80% of respondents in a BCG survey of 5,000 global consumers say they want and expect personalized experiences. But ...

AI is designed to help organizations unlock new streams of business value, but to do so effectively, it’s essential to ...

Personalized customer experience drives loyalty and growth. Integrating AI and data empowers brands to create seamless ...

Let’s face it: running a business today means juggling a million things at once, and staying connected with your customers is ...

Lytics announces the Experience CDP or xCDP — a CDP designed to help companies simplify the complexity of personalization, so marketers can easily connect their customer data to real-time ...

Publicis Groupe's net revenue in Q3 2024 was 3,423 million euros, up +5.6% compared to 3,241 million euros in Q3 2023.

The result is an dentity graph that connects trillions of customer interactions and more than 120 billion message engagements into unified customer profiles used by Attentive AI to drive ...

Discover how AI-driven hyper-personalization is reshaping customer engagement, about predictive analytics, omnichannel ...

Of course, if you show early results, it’s easier to win resources that can scale and automate your personalization. The incremental steps toward that level of personalization are similar to ...

This enables brands to identify more visitors and create comprehensive profiles, fueling personalization through ... drive true 1:1 personalization, at scale, across SMS and email.