The future of work is personal, and the time to start building that future is now. Here's what business leaders need to know.

GenAI is packed with potential, but teams must overcome existing hurdles to implement and deploy a modern marketing strategy ...

The bad news is, AI will further commoditize the work advisors do. But it won’t take over the advisor’s role as a guide.

More than 80% of respondents in a BCG survey of 5,000 global consumers say they want and expect personalized experiences. But ...

AI is designed to help organizations unlock new streams of business value, but to do so effectively, it’s essential to ...

Personalized customer experience drives loyalty and growth. Integrating AI and data empowers brands to create seamless ...

Let’s face it: running a business today means juggling a million things at once, and staying connected with your customers is ...

Lytics announces the Experience CDP or xCDP — a CDP designed to help companies simplify the complexity of personalization, so marketers can easily connect their customer data to real-time ...

The Attentive Signal features include the following: Identity Graph, which builds a complete profile for each subscriber, combining first- and zero-party data, engagement data, enrichment data, and ...

Publicis Groupe's net revenue in Q3 2024 was 3,423 million euros, up +5.6% compared to 3,241 million euros in Q3 2023.

This enables brands to identify more visitors and create comprehensive profiles, fueling personalization through ... drive true 1:1 personalization, at scale, across SMS and email.

Infusing intelligence at every stage of the consumer's purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale.