Persuasion is a privilege, a chance to connect, inspire and make a positive impact. It’s not just about winning agreements; ...

Want to win an election? Talk about values more than policy, tell a compelling story, paint a bright future and find ways to ...

Roger Michell's Persuasion is based on Jane Austen's last novel of the same name, published in 1817. The film follows Anne Elliot (Root), a 27-year-old who has already been through heartbreak. In ...

Podcasts have been around for more than two decades, but the last few years—and particularly their influence in the 2024 US ...

Instead, having irrelevant information dilutes the power of persuasion. People's minds do not add 75 (the value of argument A) to 25 (the value of argument B) to reach a total of 100. People ...

Storied names of the global ad industry, like JWT and Leo Burnett, are vanishing as AI storms the world of business. But consumers still behave the way they did and the art’s basics remain the same.

Customer persuasion techniques can increase sales and build trust. Learn five proven methods to connect with customers and ...

Among the dorkiest aspects of Bethesda's winningly dorky The Elder Scrolls IV: Oblivion is the persuasion wheel ...