Pinterest is relying upon a legal basis for processing people’s data for ad targeting that’s known as legitimate interest (LI). However, noyb argues this use is non-compliant with the GDPR.
The ads highlight the platform’s new tools and provide easy ways for people to personalize wish lists. The campaign highlights Pinterest’s extensive gift guides -- more than 1,000 this year ...
TD Cowen said Pinterest’s use of AI to personalize ads and improve relevance has helped maintain user engagement, even as ad load increases. “As advertising platforms raise ad load ...