Part Two" popcorn bucket drive concession purchases and create a sense of urgency to see big movies on opening weekend.

Anthony Mackie loves the new Captain America popcorn bucket as much as I do.

Editor’s Note: Featuring the good, the bad and the ugly, ‘Look of the Week’ is a regular series dedicated to unpacking the ...

Doughnuts with caramel popcorn and slushy-flavored icing are among the movie snacks-inspired treats from Krispy Kreme and ...

For decades, popcorn has been a staple of the movie theater experience and exhibitors’ bottom lines. Now, the receptacle it comes in is becoming just as important. As recently as three years ago ...

Movie theaters have embraced commemorative popcorn buckets, using these specialty items to drive concession purchases, create a sense of urgency to see big movies on opening weekend and add value ...