Soha Ali Khan is ageing like a fine wine. She still looks young and radiant. Today on her birthday, tap to read the Soha Ali Khan-inspired skincare routine for women in their 40s.

A woman in her 40s has claimed that her skin is better now than it was two decades ago – attributing this to a simple skincare routine and one particular product she swears by. Many individuals ...

Everyone knows that you need to change your makeup and skin care routine after you turn 40, but now that I’ve reached this milestone, I’m quickly learning that there really isn’t enough ...

For women over ... women over 40, led by influential figures who truly understand this demographic. Inspired by her sister’s struggle to find effective products for ageing skin, Sarah Creal ...

Just as the moisturizer you used in your 20s and 30s likely needs an upgrade once you hit your 40s and beyond, the same is true of foundation. “As we age, our skin becomes drier and thinner ...

Menopausal skin. ‘Many women will notice their skin will start to become drier from their mid-40 to late-40s as they start to approach the menopause,’ says Dr Anjali Mahto, consultant ...

our skin is often the first on the agenda, but you’ll notice that your hair goes through its own set of changes, warranting a new approach to your hair care routine too. “After reaching 40 ...

Cranberry-based beverage offers a new path to smoother, more resilient skin by boosting elasticity and protecting against UV damage, particularly in women over 40. Study: Polyphenol-Rich Cranberry ...

Your lifestyle habits are equally important. “Drink lots of water and load up on water-rich foods as well as omega fatty ...

Launched in 2023 with a focus on addressing hyperpigmentation, the line is geared toward women ages 40 and up.