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The sinister story of Nike's 'Just Do It' slogan, which was inspired by the last words of a murderer before he was executed
It may seem hard to believe, but one of the best-known marketing slogans of all time - Nike's "Just Do It" - was inspired by the last words of a murderer. "Just Do It" was dreamed up by Dan Wieden ...
BBC6y
Nike sales defy Kaepernick ad campaign backlash
Nike's new advertising campaign, featuring Colin Kaepernick, celebrates the 30th anniversary of its 'Just Do It' slogan Nike sales appear to have increased in the wake of its controversial ...
BBC5y
Nike hit by conservative backlash over 'racist trainer'
Getty Images Last year Mr Kaepernick, a former NFL star, became the face of Nike's advertisement marking the 30th anniversary of the company's "Just Do It" slogan. The former American football ...