The No. 1-ranked Oklahoma softball program reported $4.1 million in revenue for 2024, a 37% jump from 2023. The surge helped ...

Here's a deep analysis of OU's athletics department, which had a profit of $2.6 million for the 2023-24 fiscal year. Football ...

Coach Patty Gasso’s program did benefit from the opening of Love’s Field, which sold out its 4,200 capacity each game.

With the move to Love’s Field, the increase wasn’t a big surprise but OU softball ticket sales were more than $2.6 million.

LEXINGTON, Ky. – Kentucky Softball single game tickets for the 2025 home slate of games are now on sale. UK’s home schedule features 18 games inside of John Cropp Stadium including three-game ...

Oklahoma softball did more in ticket sales than OU's men's and women's basketball programs combined in 2024, per new filings.

LAWRENCE, Kan. – Single-game Kansas softball tickets are now available to the public for all 18 home games at Arrocha Ballpark this season and can be purchased by calling 785-864-3141 or by visiting ...