Sarvary, Miklos, and Anita Elberse. "Market Segmentation, Target Market Selection, and Positioning." Harvard Business School Background Note 506-019, September 2005. (Revised April 2006.) ...

Experimental results indicated that the proposed method can provide highly accurate target positioning. The robustness of this approach was also verified by various tests with different conditions ...

Having a strong positioning strategy can help by ensuring everyone understand the product's value, target audience, and key benefits—creating a clear and unified vision. Here's how you can use ...