This “cognitive perspective” lies at the heart of The Forgotten Sense. How we experience a smell or taste depends both on our ...

We often use our eyes and ears to understand our surroundings – yet smell is an underrated tool in an event planner's arsenal to help bring an event to life. This is because our sense of smell is so ...

Smell is perhaps the most powerful human sense ... a beauty product and a means of a sensational experience. "The main power of a fragrance is not to be liked or disliked," he said.

Researchers are seeking to ensure that people retain their ability to detect scents. By Barbara Pinho A decade ago, in a field of orange trees in southern Greece, Stéphane Tawil realised that he ...

Scents and our sense of smell are underrated wellness powers. According to Sandeep Robert Datta, a neurobiology professor at Harvard Medical School, brain cells that connect with our sense of ...

An invention from Johns Hopkins biomedical engineering students aims to help clinicians detect and treat smell dysfunction ...

The power of fragrance is profound, with certain fragrance evoking specific responses in different individuals. Whether it’s the revitalising smell of freshly brewed coffee or the comforting ...

Our sense of smell is our most powerful sense, especially where emotions and memories are concerned. Organizations are increasingly capitalizing on the power of smell in the context of sensory ...