Piper Jaffray's semiannual survey of teen spending habits found that younger consumers are spending more online and opting for smaller, boutique brands at the expense of larger brands like Nike ...

All products featured on Teen Vogue are independently selected ... but the trendiest clothing brands can also shape the scene big time. Whether a brand is known for a niche aesthetic or a wardrobe ...

Read more: The top 20 cities around the world that are ready to welcome Gen Z workers According to the findings, apparel comprises 27% of the wallet share of female teen shoppers, compared to 23% ...