If you have a website that gets a good deal of traffic but generates no money, placing ads on your site may be the key to success. Selling advertising space on your website can be a great way to make ...

The Thursday announcement ratchets up the Competition Bureau's ongoing investigation into Google and the world of online ...

One was the assumption that an ad being served to a website counted as an "impression" whether or not anyone clicked on it or even saw it. This metric was "pretty meaningless", Mr Knoll admits ...

Digital marketers may be missing opportunities by focusing ad campaign spending solely on premium short-tail websites: Average click-through rates (CTRs) for ads placed on long-tail websites are 24% ...

Canada's antitrust regulator is taking Google to court for alleged abuse of dominance in web advertising, adding to a ...

Google has been accused of quietly placing search ads on non-Google websites, posing a potential risk to brand safety. Scores of media buyers, under the assumption that their campaigns were ...