The term “personalization” is used all the time in marketing, but I think sometimes it’s true meaning can get lost. So, in this blog post, I want to spend some time properly defining it.

As you plan your marketing and customer communication strategies for the upcoming year, personalization is surely ... And I don’t just mean which pages someone has clicked on — I also mean ...

Personalization is the required pivot ... the unprecedented shift towards digital engagement. But what does that actually mean? Humans ultimately want connection and have done since the dawn ...

When it comes to cosmetics and skincare, shoppers are increasingly looking for products that won't damage their bodies or the ...

You may have seen the letters "PM" on a license plate in lieu of a registration date. Here's what those letters mean and why ...

For most license plates, absolutely nothing. A Transportation Department spokesperson previously told us that the numbers on ...

Dr. John Hornberger explains the current challenges surrounding personalized medicine and how the decisions that are being made now will dictate the future direction of this area. Personalized ...

Does a Correlation Coefficient of -0.8 Indicate a Strong or Weak Negative Correlation? A correlation coefficient of -0.8 indicates an exceptionally strong negative correlation. The two variables ...

"Last seen" on WhatsApp is when someone last logged onto WhatsApp to send or read a message. You can easily switch this off if you are the privacy-conscious type. Doing so, however, will disable ...