As consumers trade up to premium bath, body care and deodorant products, investors and strategics are swooping on the sector.

While creating social media content can drum up sales, it also helps build trust and creates a community where women feel ...

This year marked the 30 th anniversary of the CEW Beauty Awards, which are recognized as the most coveted industry awards as ...

E.l.f. Beauty, Inc., the 20-year-old cosmetics and skincare company, has reported continual growth for 23 consecutive ...

Angel City FC and NYX Professional Makeup reached a multiyear deal to showcase the makeup brand on the sleeve of the home and ...

As a child Jo Horgan liked to watch when her mother put on her makeup For many ... that different brands would have their own counters or concessions, staffed by women who would only push those ...

This marks the first professional makeup brand endorsement deal for a female ... NYX Professional Cosmetics/Octagon Media Women's Fastbreak on SI spoke with Watkins about the groundbreaking ...