line or display ads in the Yellow Pages section of your local phone book(s) Don't think twice about this: You need to be in the Yellow Pages just to let people know you're a legitimate business ...

fat annual editions of the Yellow Pages phone book were the original 'search engine' for consumers. Adverts famously urged ...

people used phone books for phone numbers and addresses of local people and businesses. One of the earliest forms of data collection and public access, phone companies published the books—White Pages ...