“That’s the interesting thing – the similarity in profile and behavior with millennials,” said Noah Elkin, principal mobile analyst at eMarketer, New York. “Millennials have grown up ...

As retailers enter the new year, they face a critical reality: simply having a retail media network is no longer enough.

About DIGITS: DIGITS is a leading independent retail media agency that empowers brands to connect with consumers at the point of purchase. With a deep understanding of the retail landscape and a focus ...

According to eMarketer estimates, there will be a projected 242 million mobile users in the United States by year-end, helping to spur the mobile applications race between consumer products brands.