Mall owners and retailers are trying to capitalize as teens and twenty-somethings show about as much interest in shopping in ...

But average younger Americans, meaning members of Generation Z? That’s a different story altogether, according to a new study ...

“To be safe” was the top goal for Generation Z in a survey of 1,644 10- to 24-year-olds across the U.S. Other top goals were ...

An executive with DEWALT calls on other Baltimore businesses to join the company in encouraging students to enter the skilled ...

A new report found members of Gen Z are more likely to spend money when they feel pessimistic about the future than other generations.

It is essential to move past stereotypes and acknowledge that each generation responds to its environment in different ways.

Often, when they don't receive work-life balance in a role, they will abandon their roles, leading to more negative stereotypes. To fix disconnect in the workplace, workplaces need to put in more time ...

Since they’ve entered the workforce, Generation Z employees have faced a lot of backlash. Whether it’s employers saying they are hurting the bottom line or hiring managers admitting they avoid ...

FOUR in 10 Gen Zs estimate at least 75% of their purchases will be second-hand in three years. A study of 4,000 adults ...

Low-rise jeans, which gained cultural prominence in the late 1990s and early 2000s, were synonymous with ultra-low waistlines ...

As prices rise, so does the pressure to spend--but which generation is getting the biggest hit to their wallets? According to ...

“Gen Z is waging war on our sandwiches!” the headline declared, with the article continuing to say that “while sliced ham is ...