The Untold Story’—a Peacock docuseries—details the rise and fall of founder Joe Francis, and producer Scaachi Koul tells the story.

A cameraman can be heard instructing employees that if girls are shy or reluctant to strip down or perform sexual acts on camera, “Don’t take no for an answer.”

After founding the adult DVD empire Girls Gone Wild and cementing the brand into the 2000s pop-culture zeitgeist, creator Joe Francis has been exiled to Mexico amidst a slew of legal battles and has largely remained out of the spotlight.