After Jaguar's 'Copy Nothing' controversy we look at the BEST and WORST car rebrands of recent times Story by Freda Lewis-Stempel • 2mo U nless you've been living under a rock, ...

What happens when a heritage brand attempts to erase a century of history? This British legacy marque is about to find out.

捷豹新的品牌宣言之一：copy nothing（绝不盲从），源自捷豹创始人的名言「A Jaguar should be a copy of nothing」。 好巧不巧，有一家消费电子企业 ...

Copy nothing, delete ordinary. Do it with an artistic vibe and without a hint of a smile. Those are the initial impressions from a new Jaguar branding campaign that promises to reinvent the ...

So, when a Jaguar rebrand strategy leads with a theme of ‘Exuberant Modernism’ and a statement of intent that says it will focus on “Unexpected and original thinking, creating a brand character that ...