COLUMN. While shedding tears has long been associated with weakness, things are changing. Crying allows one to express ...

Kleenex is such a strong brand that in some parts of the world, the word 'Kleenex' is used interchangeably with 'tissue'. It also has a powerful legacy, and is celebrating its 100th birthday this ...

International award winning, independent brand and design agency Hulsbosch has unveiled a refreshed packaging design for ...

Kleenex’s 'Someone Needs One' campaign is tissue-soft on brand-specific messaging, but powerful on emphatic narratives. Explained William Rosen, CEO at VSA Partners, the Chicago-based creative agency ...

Kleenex, Scott, Cottonelle, Viva, Wypall, and other brand names. The International Personal Care segment provides baby and child care, adult care and feminine care, including disposable diapers ...

"Thankfully, I have my partners Kleenex here with me. So when I have a tear falling down, I can take a Kleenex and wipe it off and keep going." (Kleenex's parent company did not respond to a request ...

This is the product's overall performance score, based on key tests conducted by our industry experts in the CHOICE labs.

Hulsbosch has unveiled a refreshed packaging design for Kimberly-Clark's Kleenex range of products, with the new design ...

The refreshed design architecture introduces a clearer hierarchy, simplifying on-pack information to make navigation easier.