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adexchanger
2 天
Is Owning Content Actually A Conflict For DSPs?
Is owning content a “conflict of interest” among current OS providers, and, if so, how does that affect the CTV landscape?
adexchanger
2 天
Rumor: DoubleVerify Is Interested In Acquiring Lumen Research
Rumors are swirling that DV is exploring an acquisition of Lumen Research to add eye-tracking capabilities to its attention ...
adexchanger
3 天
Firestone Walker Brewing’s CMO On Billboards, Non-Alcoholic Beers And Digital Shelves
A chat with Dustin Hinz, CMO of Firestone Walker Brewing, an LA-based beer maker that just launched its first non-alcoholic ...
adexchanger
3 天
Inside Mediaocean’s $500 Million Acquisition Of Innovid, With Bill Wise And Zvika Netter
Mediaocean just spent $500 million to merge Innovid with Flashtalking and create an antidote to what it sees as walled garden ...
adexchanger
5 天
Forrester’s SSP Wave Lists The Top 10 SSPs – With Google At The Bottom (Really)
Forrester released its first SSP wave since 2014, ranking Google – whose ad tech platform is facing federal antitrust charges ...
adexchanger
3 天
IAB Tech Lab Has New Guidance On ‘ID-Less’ Solutions And It Wants Your Feedback
The public comment period for the IAB Tech Lab's draft guidance on ID-less solutions is open until December 19.
adexchanger
4 天
How CTV Marketers Can Learn To Stop Worrying And Love The Full Funnel
Is the marketing funnel as we know it officially dead? Just ask the panelists at Paramount Advertising’s Performance Now ...
adexchanger
4 天
The Race To The Bottom Is Over. Advertisers Care About Quality Again
Advertisers' obsession with “following the audience” allowed low-quality sites to thrive. But a cultural shift back toward ...
adexchanger
4 天
What’s Next, With Nextdoor CEO Nirav Tolia
Nextdoor CEO Nirav Tolia on the power of location data for targeting, Nextdoor’s AI investment plan and its big advertising ...
adexchanger
4 天
Meet Upright Analytics, A Leader Among New Short-Seller Activist Investors
There is a new breed of financial investor – or dis-investor, perhaps – that targets publicly traded companies with allegedly ...
adexchanger
3 天
Brands Aren’t Ready For Bluesky; Air Travel Got Data-Driven – And Terrible
The sky is blue, but money is green. Put another way, despite Bluesky’s growing popularity, brands aren’t quite ready to jump ...
adexchanger
6 天
Time To Get On The Driverless Wagon; The FDA (Finally) Updates Its Ad Rules
In a safe, driverless vehicle, whether it’s a rideshare or someone’s personal automobile, there’s the opportunity for ...
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