Every marketing ecosystem has its weak link. Darren Woolley explains how to spot—and avoid becoming—the "village idiot" ...

Following reports on declines in performance media earnings, Campaign explores what strategies marketers can employ to ...

Dentsu has forecast a 5.9% growth in global adspend in 2025, to reach $817.7 billion. It follows the network’s predictions ...

International airline Cathay Pacific has enlisted consumer and B2B PR support in the UK, prioritising an ‘insight-driven’ ...

Titled For the Young and the Young-at-Heart, the campaign promotes a new series of exclusive family packages across ...

Weber Shandwick's sustainability lead for APAC, Marta Bigio, laments the deprioritisation of sustainability amidst competing ...

Consumer goods companies are preparing for a potential slowdown in sales as price-sensitive consumers reduce non-essential ...

Ray the Rug commands every second of attention, not with fleeting images, but with a narrative that refuses to let go. Ray's ...

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In addition to the DACH region, Campaign has a footprint across nine markets through sites serving the UK, US, Canada, ...

After much heated debate over its 'carless' rebrand and accusations of 'woke' marketing, Jaguar unveils its Type 00 concept ...

EXCLUSIVE: "Progress isn't a solo act," says global brand director Sean O'Donnell, as he explains the strategy behind Tiger's ...