UX roles describe the various parts designers play in the design process. They range from generalist roles—e.g., UX designers and product designers—to specialist ones such as visual designers and UX ...

Design thinking is a methodology which provides a solution-based approach to solving problems. It’s extremely useful when used to tackle complex problems that are ill-defined or unknown—because it ...

Market orientation is the business’s philosophy on how to discover customers’ needs and then act on those particular needs through the product mix. User research and market research, both essential ...

The differences between responsive and adaptive design approaches spotlight important options for us as web and app designers. Choosing with insight can empower you to plan and execute your designs ...

Using voice interaction with augmented reality can really benefit the user by making the interaction fast and effortless, but it also has limitations; so, make sure you use it where it’s most ...

Writing excellence is eight practical tips away! Use proven writing tools like the inverted pyramid and the ladder of ...

A design system is a set of standards to manage and scale design. It includes reusable components, design principles and guidelines to achieve consistency and efficiency across a company's digital ...

User research is the methodic study of target users—including their needs and pain points—so designers have the sharpest possible insights to make the best designs. User researchers use various ...

Narrow AI, sometimes called Weak AI, encompasses artificial intelligence systems purpose-built for specific, well-defined tasks or applications. These AI systems excel at executing precise functions ...

Service design is a process where designers create sustainable solutions and optimal experiences for both customers in unique contexts and any service providers involved. Designers break services into ...

Usability testing is the practice of testing how easy a design is to use with a group of representative users. It usually involves observing users as they attempt to complete tasks and can be done for ...

Did you know that over 60% of people accept or reject new products based on color? When you think of Coca-Cola, you think red. When you think of McDonalds, you think of yellow arches. When you think ...