After previous forays into the English Premier League football market, Asia-facing online betting operator BK8 has entered ...

Kit McConnell, one of the most experienced administrators in world sport, is to leave the International Olympic Committee ...

A Central Asian bid is being lined up for the 2031 Asian Cup and Australia has also submitted its interest to stage a ...

A deal announced today (Tuesday) between Grand Slam Track (GST) and Stats Perform represents a rare foray into athletics for ...

Nine Entertainment has posted a A$96m ($61m) profit in the half-year results, down 15 per cent year over year despite ...

Italy’s six-year ban on domestic betting sponsorship and advertising in sport is set to be overturned in what will represent ...

Volleyball World, the sport’s commercial arm, has struck a deal with virtual advertising provider TGI Sport that will help ...

Telco Telia has ended its lengthy search for a buyer for TV4 Media in a deal with Nordic media group Schibsted that includes ...

Emerging crypto wealth platform Nexo is planning more sponsorship agreements in tennis after striking an eleventh-hour deal ...

Canadian athletic apparel brand Lululemon has made its biggest sports ambassador deal to date with the signature of Ferrari F1 driver Lewis Hamilton as its newest representative.

After becoming the International Olympic Committee’s first major alcoholic drinks sponsor last year in a deal ahead of Paris ...

PSV has entered into a pact with US-headquartered talent representation and marketing agency Wasserman in an effort to ...