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1 天
Ikea delivers quick fixes for common cat-astrophes during the holidays
INGO Hamburg’s latest spot shows how Ikea’s e-commerce site makes it easy to fix the chaos caused by a mischievous cat.
1 天
Code and Theory’s Dan Gardner on why AI’s unknown future is the perfect time for big ideas
At this year’s Web Summit, amidst the deafening hum of innovation and the clink of countless startup coffee cups, a ...
1 天
Best Ads of the Week: Deleón Tequila spins boldly & Progressive lights up the Sphere
This week’s creative campaigns take us from the icy wilderness of Norway to the dazzling lights of Las Vegas. Deleón Tequila ...
1 天
Is the Jaguar pile-on kneejerk or fair comment?
The new Jaguar identity has been panned before the brand’s full vision is unveiled, while it’s also been pulled into a ...
1 天
Captain Morgan joins the merch game with NFLer Victor Cruz & KidSuper for Super Bowl LIX
The collab between the Super Bowl champion and creative label KidSuper marks a fresh chapter for Captain Morgan, known more ...
2 天
How are agencies making their creative and strategic awards work in their favor?
The Drum Awards Festival is over for another year. Over the last two weeks, The Drum has handed out Gold, Silver and Bronze ...
2 天
The Royal Mint is turning e-waste into gold jewelery: this new campaign tells the story
EveryFriday is looking to help The Royal Mint reposition through its Forever Metal campaign, a circular economy story set in ...
1 天
The Web Summit survival guide for first timers
Another Web Summit has wrapped, and Lisbon is catching its breath after hosting 74,000 attendees. If you’re planning to dive ...
1 天
Diversified full-funnel partnerships are the real MVP of BFCM
A diverse mix of partners is essential to a successful BFCM strategy. Brands should already have optimized and diversified ...
Opinion
2 天
Opinion
Show me the model: Why the commercial advertising agency model must be reimagined
In his latest CEO Soapbox column, Leagas Delaney CEO Gareth Davies reflects on the fact that 90% of agency heads admit their ...
2 天
FCB NY chief growth officer Kat Grib on how AI is accelerating their chase for new business
Kat Grib is redefining her approach to new business development by strategically blending the capabilities of AI with a ...
2 天
Does the scientific community need a rebrand?
Science and technology are more important than ever, but they face a crisis of confidence in public opinion. The Drum Network ...
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