It’s a globally celebrated holiday that requires the floral industry to import millions of flowers each year. Let’s follow the supply chain.

Flower shops like the Sparrow Nest in Headland have been nonstop over the last week but started preparing mostly for the flowers rush at the end of last year.

The National Retail Federation reports shoppers will spend a record $27.5 billion on Valentine’s Day 2025, or an average of $188.81 per person.