Changes to PMax and Standard Shopping campaigns require advertisers to adjust strategies during this holiday shopping season.

All too often, content is created solely to get clicks, views and likes. It’s all about the call to action (CTA), the asset ...

Building brand loyalty starts with trust. Here’s how to turn customers into advocates, increase lifetime value and protect ...

Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry. Originally set for 2022, the plan faced multiple delays since its announcement in January ...

Don’t miss this opportunity to move beyond compliance and build a consent strategy that maximizes customer opt-ins and ...

Long-standing customers were surprised in August by a new, higher pricing plan for multiple users in a small team. Now the ...

Here’s how marketing teams use generative AI to boost productivity with strategic briefs, persona feedback and data-driven ...

Image-only emails can harm your customer relationships. Here's why you should stop sending them and what to do instead.

LinkedIn is a behemoth in B2B marketing. Here's our guide to the site's tools, marketing strategies and best practices.

Marketo rolled out several noteworthy updates in its October 2024 release. These updates aim to enhance user experience, ...

Jessica Shapiro, CMO of LiveRamp, shares her thoughts on why marketing should lead the response in times of crisis.

Marketing automation platforms (MAPs) are essential for improving efficiency, personalizing customer experiences, and maximizing ROI. With the market expected to grow to $13.48 billion by 2028, ...