Oh my, oh my. “For the first time in 8.5 years as a public company, our results came in below expectations,” The Trade Desk ...

AppLovin's stock popped Wednesday on the news it plans to offload its entire apps business at a $900 million asking price by ...

Understanding ad effectiveness is key to successful marketing, yet marketers often shy away from the most reliable tools for ...

IPG CEO Philippe Krakowsky had a message for all the haters: the Omnicom merger won’t affect IPG's ability to do business in ...

Basis Technologies introduced Unify, which facilitates data access and campaign planning across a brand’s in-house ...

Dotdash Meredith (DDM) is expanding its performance-focused contextual targeting solution, D/Cipher, to third-party inventory ...

Reddit’s ambitions to build its own AI-powered search business suggest even Google’s allies need to find ways to protect ...

Making TripleLift stand out among the pack is one of Helmreich’s top priorities, as is ensuring supply chain health.

The convergence of on-site retail and shopping across the web got a little more converged on Tuesday with the news that Kevel ...

AdExchanger reached out to a number of major DSPs to gauge the current state of adoption of the IAB Tech Lab's new video ad ...

Meta is no stranger to complaints from ad buyers, particularly ecommerce brands and social agencies, reporting major systemic ...

The New York Times and News Corp are two prime case studies in how news publishers are evolving to be less reliant on ad ...