93% of Dubliners note that, when attending an event where mobile OOH formats are present, they notice the large format. 14% ...

As this growth continues, OOH is emerging as the perfect partner – extending reach beyond in-store, reinforcing messaging in ...

The AI stoics on the other hand will adopt a plastic punk attitude of ‘ can we just get on with the work. ‘ Stop banging on ...

After a number of false dawns in the past, digital radio might finally get a new lease of life in Ireland following news that ...

Pt78, the Dublin-based pitching and marketing effectiveness consultancy, has beefed up its senior team with the appointment ...

Ensuring that men of all ages and backgrounds feel represented across media is essential in shaping a more inclusive and ...

The Dublin-based Bold Studios has created a new global brand platform and campaign for Cobra Golf, the golfing brand which is ...

While love may be in the air today for St Valentine’s Day, Allianz and Women’s Aid have asked Irish men to spare a thought ...

The Brill Building has created a new platform and campaign for Bord Gáis Energy that aims to encourage consumers to switch to ...

Resonating with the Next Generation: Trust is a key factor in how Gen Z engages with advertising, and OOH stands out as a ...

Digitize has a longstanding partnership with BBC Studios, the commercial arm of the BBC, and sells advertising inventory ...

The increased investment in advertising comes on the back of a strong growth in commercial impacts, which TAM says were up by ...