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Campaign Asia
2 天
Brand Health Check: How can Uniqlo compete with affordable alternatives in China?
Given the brand's revenue decline in mainland China, we ask experts about what the retailer can do to reignite growth.
Campaign Asia
2 天
Women to Watch 2024: Meet the exemplary women in APAC marketing and communications
Campaign Asia-Pacific announces its 12th annual Women to Watch, highlighting exceptional leaders and diverse talent powering ...
Campaign Asia
4 天
Why Chinese brands are aggressively expanding in Indonesia
With a large youth population and thriving digital landscape, Indonesia is a hotbed for Chinese brands. Miniso is one such ...
Campaign Asia
2 天
Nike honours Rafael Nadal’s career with cinematic film
Nike has launched a campaign created by Wieden & Kennedy London to celebrate tennis star Rafael Nadal as he competes in the ...
Campaign Asia
12 天
Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds
Malaysia's Anti-Corruption Commission has officially opened an investigation into the US$10 million loss of state funds ...
Campaign Asia
11 天
Why Gut’s Singapore office means so much to the challenger agency
The South America-based network can truly call itself global if it’s able to win over Asian clients with its 'borderline cult ...
Campaign Asia
4 天
Monopoly Go! encourages friendship in first global campaign
Friendship Pays, designed by Omelet advertising agency and Scopely, which created Monopoly Go!, also features Jason Momoa ...
Campaign Asia
4 天
X’s ad revenue continues to fall after Musk takeover: Warc
According to new research, the social media platform’s ad revenue is expected to continue to drop due to minimal content ...
Campaign Asia
1 天
Top 10 car brands in Southeast Asia
Malaysia's largest car manufacturer Perodua pipped other global favourites like Toyota, BMW and Tesla to become Southeast Asia’s top car brand in 2024. Dive into the insights from Campaign’s exclusive ...
Campaign Asia
9 天
Dentsu Q3 2024 earnings: Japan's growth contrasts with APAC fall
Despite a robust 2.8% Q3 increase in Japan, Dentsu has downgraded its full-year outlook to flat (0%) due to a sharp fall in ...
Campaign Asia
4 天
McDonald’s lights up festive season with ‘satisfying’ Christmas campaign
Accompanying The McDonald’s Gift Drop is a 20-second AV spot featuring a bouncing gift tag screensaver illuminated in festive ...
Campaign Asia
2 天
Why the traditional agency model continues to fail creatives and brands
Criticism of adland’s status quo is nothing new; John Marsden of Maker Lab argues that meaningful change starts with ...
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