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Inma
2 天
Tech-powered paywalls increase conversions at news companies
Paywalls have become more sophisticated as technology had advanced. During the recent Subscriber Acquisition Master Class, ...
Inma
2 天
Mediahuis Nederland, Der Spiegel keep product teams streamlined, nimble
During the recent INMA Product & Tech Initiative Town Hall, Christoph Zimmer, chief product officer at Der Spiegel, and Riske ...
Inma
2 天
Big Tech offers AI lessons for news companies
Jodie Hopperton, lead of the INMA Product & Tech Initiative, shares lessons from Google, Apple, and OpenAI and what 2025 ...
Inma
2 天
Hearst creates GenAI solutions for advertisers
Michael McCarthy, senior director of AI, sales, and business solutions at Hearst Newspapers, explains how the U.S.-based news ...
Inma
3 天
News companies share how intentional content, marketing strategies drive subscriptions
Leaders from Le Devoir, Condé Nast, and News Corp Australia share how their companies are driving subscriptions by maximising ...
Inma
3 天
Flexibility, seamless cross-platform experiences, foundational processes lead in product ...
During the recent INMA Product & Tech Town Hall, Initiative Lead Jodie Hopperton on the three themes of 2024 and four planned ...
Inma
8 天
Financial Times’ AI Playground tool allows newsroom to experiment
During the recent INMA Generative AI Town Hall, Liz Lohn, director of product at the Financial Times, explained the news ...
Inma
8 天
Nostalgic content performs well in sports, entertainment
Dmitry Shishkin, CEO of Ringier Media International in Switzerland, shares why “make me feel nostalgic” is a user need news ...
Inma
7 天
Art, links, metrics, accessibility are key for audio success
A round one in four Internet users listen to podcasts. Audio listeners tend to be younger than newspaper readers and also are ...
Inma
7 天
U.S. elections offer digital audience data, lessons
From June through October, audiences spent an average of 460,000 hours per day engaging with articles related to the economy.
Inma
1 天
Africa News Media Summit
Join us for this two-day virtual summit to learn how African news publishers continue to grow audience, revenue, and brand as we make the difficult transition from print to digital. Over two days and ...
Inma
7 天
Multimodality, content fight, and supply chain are 3 AI areas to watch
Sam Guzik, senior director of product at New York Public Radio and foresight affiliate for Future Today Institute, shares his ...
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